Saturday, August 23, 2008

A Weekend Before School

Its been a while since my last posting. what can i say? I've been busy with school. Its been a good weekend up to now, it started with various performances from the San Francisco Outside Lands (Music & Arts Festival) among them was Radiohead, The Black Keys, and Cold War Kids which i could listen from the comfort of my own home.

Today I want to present a re-design i did for an existing brochure at SFSU Cesar Chavez Student Center. The brochure was re-design for the Richard Oakes Multicultural Center. This project was meant to demonstrate my grasp and understanding of design elements and the principals of design for a job interview at CCSC.

I wanted to improve and simplify the existing design that would demonstrate the goals and values of CCSC. It would speak about the man who it was named after, Richard Oakes and still represent the goals and values of CCSC. I felt the color and text layout of the brochure were obstructing. The information wasn't easy to find. The text would disappear in low light areas.

The choices i made were to connect Richard Oakes to CCSC. First, the color choices were to limit the amount of colors used. Colors that would represent Richard Oakes and CCSC. I used Red and Blue. Red, associated with courage, the courage it took Richard Oakes to occupy Alcatraz Island. Blue associated with calm and peaceful. The text was edited down to be less repetitive and easier to find information needed.

It was a good practice project to work on and think about design choices.

This is the existing design for the Richard Oakes Multicultural Center. (Inside)(Outside)

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